Privacy policy

This Privacy Policy describes how De Soi, Inc. (“De Soi,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit our website, purchase our products, or otherwise use our services (collectively, the “Services”).

By using the Services, you agree to the practices described in this Privacy Policy. If you do not agree, you should not use or access the Services.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs. We will update the “last updated” date above and, where legally required, provide additional notice.

Information We Collect

Information You Provide Directly

• Contact information: name, email, phone number, billing and shipping address.
• Account details: username, password, account preferences.
• Order details: purchase history, payment confirmation, shipping information.
• Customer support: information you provide when contacting us.

Information Collected Automatically
We automatically collect certain information about your device and interactions with the Services, including:

• IP address, browser type, device identifiers, operating system.
• Pages viewed, items browsed, time and date of visits, referral sources.
• Cookies, pixels, and similar technologies (see “Cookies & Tracking” below).

Information from Third Parties
We may receive information about you from:

• Shopify, which powers our online store.
• Payment processors and fulfillment/shipping providers.
• Analytics and marketing partners.

How We Use Information

We use your personal information for purposes including:

• Processing and fulfilling orders.
• Communicating with you about orders, accounts, and support requests.
• Sending service-related notifications and transactional alerts.
• Providing and improving the Services.
• Marketing and advertising (if you have opted in where required).
• Fraud detection, security, and legal compliance.

Marketing & Communications

Email: You may unsubscribe from marketing emails at any time by following the instructions in the message or updating your account preferences.

SMS/Text Messaging: If you opt in to receive text messages, we may send you promotional and transactional SMS messages. Message frequency varies. Standard message and data rates may apply. To opt out, reply STOP. For help, reply HELP. Carriers are not responsible for delayed or undelivered messages.

Cookies & Tracking

We use cookies and similar technologies to:

• Operate and secure our website.
• Remember preferences and improve functionality.
• Analyze browsing activity and measure performance.
• Deliver targeted advertising.

You may control cookies through your browser settings, but disabling them may limit site functionality. For details on Shopify’s cookie practices, see: Shopify Cookie Policy.

Sharing of Information

We may disclose personal information as follows:

• To service providers who perform services on our behalf (e.g., Shopify, payment processors, fulfillment/shipping, analytics, marketing).
• To business partners who support advertising and promotional activities.
• To affiliates within our corporate group, if applicable.
• To legal authorities as required by law, regulation, subpoena, or court order.
• In connection with a business transaction such as a merger, acquisition, financing, or sale of assets.

We do not sell your personal information. We also do not use or disclose sensitive personal information for purposes of inferring characteristics about you.

Disclosures in the Past 12 Months

In the 12 months preceding the “last updated” date, we may have disclosed the following categories of personal information to service providers and business partners for business purposes:

• Identifiers (e.g., name, contact details, IP address).
• Commercial information (e.g., purchase history).
• Internet or network activity (e.g., browsing data, usage data).

User-Generated Content

If you post reviews or other content via the Services, that information may be public and accessible by others. We are not responsible for the privacy of information you choose to make public.

Children’s Privacy

The Services are not intended for children. We do not knowingly collect personal information from individuals under 13 years of age. If we become aware that we have collected personal information from a child under 13, we will take steps to delete it.

In addition, we do not knowingly sell or share the personal information of consumers under 16 years of age.

Your Privacy Rights

Depending on your state of residence, you may have rights including:

• The right to know what personal information we collect, use, and disclose.
• The right to access a copy of your personal information.
• The right to request deletion of your personal information.
• The right to request correction of inaccurate personal information.
• The right to request portability of your data.
• The right to limit or opt out of targeted advertising or the “sharing” of personal information.
• The right to withdraw consent where applicable.
• The right to appeal if we deny your request.

You may also use the Global Privacy Control (GPC) or similar mechanisms to opt out of targeted advertising where legally recognized.

To exercise these rights, contact us at info@drinkdesoi.com. We may need to verify your identity by requesting information such as your email address or order history. You may also designate an authorized agent to make a request on your behalf, subject to verification.

We will not discriminate against you for exercising your privacy rights.

Security and Retention

We implement reasonable safeguards to protect personal information. However, no system is completely secure. We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

International Transfers

If you access the Services from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions. Where legally required, we use approved mechanisms (such as Standard Contractual Clauses) for such transfers.

Complaints

If you have concerns about how we process your personal information, you may contact us using the details below. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority or appeal our response to your request.

Contact Us

De Soi, Inc.
12130 Millennium Drive, Suite 300
Los Angeles, CA 90094
info@drinkdesoi.com

Last updated: 8/27/25